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Every advert break I see the same adverts... Since it can probably be asumed that many people will watch whole programs then I don't see a reason for this... They should only show a specific advert once per program... that way if I have to put up with adverts I at least get an interesting? selection...
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This may not always be a conscious decision, but it's true, and advertisers know, that repetition makes you remember the product better. |
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I don't do TV but I hear some of the late-night radio spots repeated 4 and 5 times per hour. If any advertising industry types ever read this, be aware that I *do* remember products advertised this way, and I make it a point to avoid those specific products if at all possible. Big dummies. |
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And familiarity breeds comtempt. In my book too, Dog Ed. I avoid stuff that the marketing monkeys pump too vigorously. Told you that network marketing guy got Viagra switched for his headache tabs... |
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I remember reading somewhere that at least some of the "back-to-back" ads result when a company buys both "guaranteed" ad times (i.e., "second ad on the first commercial break on "Friends") and "available" ad times (discount-price ads that are slipped in whenever the daily schedule permits). |
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Uncle Nutsy: That sounds right. I've always assumed the ads aired on late-night radio had collected in a kind of sump for leftovers and were being pumped into the airwaves during a time when nothing else was in the pipe. I still despises 'em, though. |
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PeterSealy: The words I'd like someone to have with the X-10 idiots are "Da boss sez youse don' need yer kneecaps ennymore." |
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