my idea of illegal commercials is strongly connected to the "free speech" amendment and the fact that plain knowledge of drugs' existence and associated effects / consequences just isn't a strong enough incentive for someone to get hooked. therefore, I propose for large-scale production of drug commercials sponsored by local drug-lords. The main objective is for the dealers to introduce new type of drugs to established clientele, as well as to prospects who don't use drugs, don't want to, and have no specific information on the subject. It would sound like "new X, now with strawberry energy flavor" or "blue heroin - no chance of overdose"; something along those lines. The ads could also involve stars who, given an easy-obtainable but respectable amount of money, will publicly state their addiction, on stage or during interviews. Imagine Britney, after the release of her <I don't know how many>'th album say "hi, you know, I have a confession to make - big smiles - I'm on coke for 1 year now, and I feel so full of life !" of course, she wouldn't have to be for real, that's not necessary. The following police investigations would only add to the awareness though, and an eventual charge would just bring realism (Mariah Carey used to be caught stupidly carrying weed around..). most of Britney's fans would become junkies and so the drug-lords` investment would be profitable.