Rather than having your product endorsed by a related celebrity, in the manner of consumer headphone companies, sports brands and perfume companies, have a celebrity who is either non-related or famous for completely opposite reasons.

examples might be: Richard Dawkins endorsed bibles, Yo-Yo Ma endorsed synthesizers (conversely, Daft Punk endorsed cellos), and Lance Armstrong endorsed wine glasses.
-- erenjay, May 24 2013

Steve Jobs -> typewriters
-- piluso, May 24 2013


Didn't Gilbert Gottfried do the voiceover for a silly infomercial once? (Or was that actually a joke?)
-- phundug, May 24 2013


I'm available - am a complete nobody.
-- po, May 24 2013


//I'm available - am a complete nobody.//

Exactly- imagine the confusion if chanel brought out a line of fragrances named "perfumes by po".
-- erenjay, May 24 2013


Investment opportunities endorsed by po, po me.

(You're not nobody here po, you're PO!)
-- AusCan531, May 25 2013


George W. Bush -> mensa

Stephen Hawking -> NASCAR

Porky Pig -> Angry Birds

Anyone named Kardashian -> Dos Equis

This is becoming -> a list
-- Canuck, May 25 2013


It will help create more people famous for being famous.

"Hawking?" "He's that NASCAR flack." "Right"
-- popbottle, May 25 2013


How? Why?
-- awesomest, May 28 2013


//You mentioned Richard Dawkins endorsing the Bible. How do you suppose you'd get him to do that?//

People will do a lot of things with a large enough incentive. Not saying that Dawkins would abandon his principles for money, but maybe if you let him write the foreword... Or edit some bits...

//Why?//

Publicity.
-- erenjay, May 28 2013



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