Rather than having your product endorsed by a related celebrity, in the manner of consumer headphone companies, sports brands and perfume companies, have a celebrity who is either non-related or famous for completely opposite reasons.
examples might be: Richard Dawkins endorsed bibles, Yo-Yo Ma endorsed synthesizers (conversely, Daft Punk endorsed cellos), and Lance Armstrong endorsed wine glasses.-- erenjay, May 24 2013 Steve Jobs -> typewriters-- piluso, May 24 2013 Didn't Gilbert Gottfried do the voiceover for a silly infomercial once? (Or was that actually a joke?)-- phundug, May 24 2013 I'm available - am a complete nobody.-- po, May 24 2013 //I'm available - am a complete nobody.//
Exactly- imagine the confusion if chanel brought out a line of fragrances named "perfumes by po".-- erenjay, May 24 2013 Investment opportunities endorsed by po, po me.
(You're not nobody here po, you're PO!)-- AusCan531, May 25 2013 George W. Bush -> mensa
Stephen Hawking -> NASCAR
Porky Pig -> Angry Birds
Anyone named Kardashian -> Dos Equis
This is becoming -> a list-- Canuck, May 25 2013 It will help create more people famous for being famous.
"Hawking?" "He's that NASCAR flack." "Right"-- popbottle, May 25 2013 How? Why?-- awesomest, May 28 2013 //You mentioned Richard Dawkins endorsing the Bible. How do you suppose you'd get him to do that?//
People will do a lot of things with a large enough incentive. Not saying that Dawkins would abandon his principles for money, but maybe if you let him write the foreword... Or edit some bits...
//Why?//
Publicity.-- erenjay, May 28 2013 random, halfbakery