You as an author create stories on your site. Built into each story is a way for it to become syndicated out to any other site that wishes to "pick it up". Perhaps via xml-rpc. Also, you place keywords in your story definition which allow "syndication filters" to pick up the story if it matches some defined set of parameters.
-- triptych, Jun 12 2000

My.Userland.com http://my.userland.com
One implementation of this idea. Uses RSS (an XML format) [jimfl, Jun 12 2000]

Meerkat http://www.oreillynet.com/meerkat/
O'Reilly and Assoc's interpretation of an RSS Syndication site. [jimfl, Jun 12 2000]

random, halfbakery