Due to regulations, more and more adverts on television are appearing with added notes.
They're usually there for legal reasons. Often they're written in a smaller font than other text, and/or they make fleeting appearances of less than a second to a few seconds. In most cases they contain lots of vitally important information that perhaps you really ought to know before accepting what you're hearing...
*Your home may be at risk if you do not ...
From less than £10,000
*Model shown is £18,000
First issue £0.99p
*Usual price £3.99p
Real Italian Pizza
*Made in Germany (Not that there's anything wrong with Pizzas made in Germany, BTW. I've had some very nice pizzas in Germany. It's just the fact that the advertisers make the distinction - quietly.)
Anyway, that sort of thing. If you've never noticed them... try to keep an eye open for them. Some are quite surprising.
The idea would take the form of a text to speech application built into TV's, which enunciate items of text which fit a particular MO, which not uttered in the dialogue.
The application could work by analyzing the audio to identify when an advert is being shown (often, the audio becomes heavily compressed and the loudness increases) - And then it could analyze any text displayed, it's font size, how long and where it's displayed (OCR) and speech uttered (voice recognition) - Checking for correlation and reading aloud any discrepancies or items of text in a reduced font size or which appear fleetingly.
(As an additional feature (and similar to link [1]), it could drop the audio levels by a few dB, to normalize it with the level of the audio before the advert started).-- Dub, Mar 24 2008 [1] Shut-up Remote button _22Shut_20up_22_20remote_20buttonAnother related HB idea [Dub, Mar 24 2008] [2] http://www.halfbakery.com/editorial/help.html http://www.halfbake...editorial/help.html [Dub, Mar 24 2008] Vanity Cards http://www.chucklorre.com/index.php?p=1These would flash on the screen for about Πsecond at the end of the show. [Klaatu, Mar 25 2008] Sony/BMG EULA as sung by the EULA Women's Chorus http://blog.wired.c...p3-womens-chor.html [Dub, Apr 28 2008] US law says TV adverts to play at same volume as show http://www.bbc.co.u...ment-arts-20716405# [Dub, Dec 14 2012] The trick here is to not absolve the advertiser of any liability due to such displays. You can put the disclaimer on the screen, but if I can't read it (due to size or time constraints), the law will treat it as if you didn't put it up at all.
You'll end up with advertisements with generic disclaimers that direct you to read the packaging or speak with a company representative.-- phoenix, Mar 24 2008 Ask your doctor if this is right for you...+-- xandram, Mar 24 2008 [phoenix] I agree, an excellent adjunct; a preferences / setup section - Perhaps a different (gender/accent) voice could be assigned when reading text too small for you (given screen size, room size, seating arrangements, eye-defects, age etc) another when the content contains a specific phrase etc.
[xandram] just imagine the chaos if we all did! -I'm surprised GP's haven't asked that these types of messages should be removed.-- Dub, Mar 24 2008 Example of Vitally Important Information to be squeezed into an advertisement:
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'Attending a Cabinet when there was a tendency to Mutiny in the Fleet, Sir Thomas Troubridge.... who was a most excellent Officer, was asked his opinion what was best to be done. He said, "Let me hang a hundred Lawyers, and we shall have no more of this business". I asked him what he could mean - what were these People he called Lawyers. He replied, "Fellows that can read and write. They are the Fellows I call Lawyers, and make the whole of the Mischief".'
Lord Eldon (1827)-- 8th of 7, Mar 24 2008 [phundug] ummm! You didn't read all of HB's T's&C's? Open (link [2]) - and click the 49th full-stop (period) - which is also a hyperlink.
OK [nuclear hobo] you made your point - Some sort of pause-live-TV feature should be added, too.-- Dub, Mar 24 2008 // pause-live-TV //
But if you're then watching the un-paused TV, timehifted, then it isn't "live" at all ? Besides, given the latency in the transmission system, television is never truly "live". There are both intrinsic and intentional delays, quite apart from the propagation of radio waves. So technically it's not "pause", it's "delay more" .....-- 8th of 7, Mar 24 2008 I'm gonna stay neutral on this one. Your heart is in the right place but I'm sure there are many, many easier ways to accomplish this stuff.-- Doublexwhy, Mar 24 2008 where's the right place?-- po, Mar 24 2008 Opposite the left place, naturally...-- neutrinos_shadow, Mar 25 2008 Just use your Tivo® to freeze-frame. Works on Vanity Cards <link>-- Klaatu, Mar 25 2008 [po] in my chest, last time I checked-- Dub, Mar 28 2008 So, not on your sleeve?-- coprocephalous, Mar 28 2008 random, halfbakery