1- Do something illegal but not so illegal that after your stay in jail you wouldn't be able to enjoy your payday from this idea.
2- Strike a deal with some company to wear their competitor's brand logo during your perp walk. Maybe even stop for the cameras and say "When I spray painted happy faces on all the major city intersections I made sure to wear Nike tennis shoes. Not that comfortable and made by slave labor but it helped me commit my crime."-- doctorremulac3, Jan 13 2019 A milder version that might work better is to have memes or youtube videos where someone is inept at dating while wearing the opposite-to-sponsor item.
"Girl left me for another, I'm wearing my Reeboks"-- beanangel, Jan 13 2019 "That's exactly the sort of premium leisure shoe that Hitler would wear !"-- 8th of 7, Jan 13 2019 Pretty sure Hitler wore Reebok.
Signed: Not the Nike advertising department at all.-- doctorremulac3, Jan 13 2019 random, halfbakery