Customers win $100 at random. You drive through, get your milkshake, a bell goes off, the guy at the window says "Thank you for eating at McDonalds, you've won $100." and hands you a hundred dollar bill. Do this say, ten times a day.
I read that a location might have 2,500 customers a day, guessing they're spending at least ten bucks each, so would reducing the gross from $25,000 to $24,000 be offset by the extra customers you'd get? Any over 100 more would be more money in Ronald's big polkadot pockets. A 5% increase because of the possibility of getting a hundred bucks would increase profits if those numbers are accurate.
Dunno, seems like they should try it.-- doctorremulac3, Apr 25 2022 It's so evil, I love it.-- 21 Quest, Apr 25 2022 Hmm, baiting consumers to become fatter and more of a health risk. You're part of the problem. Well done! [+]-- whatrock, Apr 25 2022 What [21] said.-- Voice, Apr 25 2022 To take this one step further make it so that the hundred bucks is only redeemable at your restaurant. Since most restaurants food costs are less than thirty percent you'd technically only be giving them thirty bucks or so.-- 2 fries shy of a happy meal, Apr 25 2022 I don't think math works like that.-- Voice, Apr 25 2022 Well if you just give people money they will spend it wherever.If you only give away McMoney then it will all be spent at your McRestaurant or lost.Since your overhead isn't equal to the amount handed out I can't see my math being off by more than the cost of labour which, since they are already on the clock anyway equals zero extra, so it all comes down to food costs. If they are less than 30% of retail then...
What do I have wrong?-- 2 fries shy of a happy meal, Apr 25 2022 You give away $100, but $30 of that doesn't count. I'm not the most bubbly can in the fountain, but I think 100-30 isn't 30.-- Voice, Apr 25 2022 No... but 100 minus 66.6= 33.4.
Since your short-term food costs are fixed and your short-term labour costs are fixed......the money returning from your outlay is roughly one third of your expense in handing out this lost-leader.
If you just hand out 100 bucks it gets spent anywhere, if it can only be pent at your establishment it means that all of capital outlay is recouped so that a 100 dollar windfall for a consumer only costs a third or less for the provider.
Give money to be spent elsewhere bad. Give money to be spent within your business good.
I never learned math......I have however learned how to generate and increase wealth.
Don't give away money which can be spent elsewhere is fairly high on the list of the 'do not' chart.-- 2 fries shy of a happy meal, Apr 26 2022 I somehow missed // so that the hundred bucks is only redeemable at your restaurant. //-- Voice, Apr 26 2022 Doesn't that kind of negate the "cash giveaway" aspect of this idea? Vouchers for your own business don't usually count as "cash".-- pocmloc, Apr 26 2022 You would have to pay me $100 to eat at a McDonald’s, but then again I have had their egg biscuits and I wouldn’t mind eating those for $50!-- xandram, Apr 26 2022 Sausage McMuffin with egg and cheese without the muffin is pretty good. I do the keto thing so have to order weird modifications at restaurants.-- doctorremulac3, Apr 26 2022 I went to a McDonalds place once ever. There didn't appear to be anything edible on the menu so I just had a nice sit down. Actually the chairs were not very comfortable so even the sit down was not that nice.-- pocmloc, Apr 26 2022 Wait... what? You've never eaten at McDonalds? You're joshing right?
If that's true you could actually get millions of hits in Youtube with "Person who's never eaten at McDonalds goes for the first time."-- doctorremulac3, Apr 26 2022 There is a Macdonald's in the next town I think... But no I never ate at one.
When I was a teenager we used to go to Wimpys about once a year and have a milkshake. But after a few years of that I realised they were gross as well.
I think the world divides into two classes of people, those who think the offerings in these places is edible and those who don't.-- pocmloc, Apr 26 2022 Huh. Okay, respect that. You are a rarity though.-- doctorremulac3, Apr 26 2022 I was once travelling with my wife, when she started going into a hypoglycemic reaction. On the freeway in the middle of nowhere. Saw a sign indicating McDonald's 6 miles ahead. She said she wasn't that bad yet, keep looking. I asked her how bad she would have to be to go to McDonald's.
"Dead" was her reply.-- lurch, Apr 26 2022 LOL!-- doctorremulac3, Apr 26 2022 random, halfbakery