Your usual fast food restaurant but all of the food is for people trying to lose weight - which is just about everyone. Next to each item on the menu before the price, is a calorie reading and the amount of fat contained in the food item.
The look of the facilities would be similar to mcdonalds or kfc - bright lights, colours, perky waitresses etc to maintain consumer/franchise awareness - as a grassroots vegetarian/vegan angle would serve only a niche market.
Health would not particularly be a concern here - I am sure Burger King's research team could come up with menu items that effectively had very little calories/fat content, without compromising the amount of shredded paper in each beef pattie.
The markets acceptance of anything 'lo-fat', 'fat-free', 'light' or 'diet' would surely attract a large market segment. I guess though, it might take longer to prepare the food, but if it was quick, convenient and didnt threaten the waistline, you could bump up the prices.-- benfrost, Mar 22 2001 Subway's Jared Page http://www.subway.com/society/foj/foj.htmSubway wants you to think that they have this baked [mwburden, Mar 22 2001] There's a great organic burger place here (GOB's). Whilst I wouldn't go so far as claiming that their stuff is healthy, it certainly is tasty and delicious and a cut above the rest.-- DrBob, Mar 24 2001 For those truly health conscious individuals who worry about the stuff on the salad bar sitting out all day, they could offer a selection of popular "meal in a can" items, like Ensure or Slim-Fast. I know *I* feel healthier when drinking those slimy amalgams of processed protein and vitamins.-- wasraw, Mar 24 2001 There's an all-you-can-eat food shop here on campus (DIning Commons One-catchy name, no"?) That has little tags above each food item that lists calories, cholesterol, fat, protien, and fiber. However, these tags are rarely filled out, and when they are its usually pretty excessive.-- nick_n_uit, Mar 24 2001 Why not replace the floor infront of the counter with a slowly moving treadmill? This way the diet conscious tubbies can feel even less guilt when it comes to that second or third pre-lunch snack, if they can feel they are loosing even more calories while they wait. Even better then if the food takes a little longer to prepare. This way they burn of a few calories and give the old cholesterol clogged ticker a bit of a work out. Though obviously a lot of effort would have to go into point of sale marketing, so as not to loose that particularly obese customer, who is prone to giving up and just going to McDonnalds for a Big Mac or seven.-- mcscotland, Mar 26 2001 I wish there was a McVegan to eat at.-- Vegan_Girl, Oct 05 2005 random, halfbakery