Because it's artistically tessellated.
The bubble shapes could be customized to reflect the company's inventory. Pet supply houses might have dogs, cats, birds and fish for instance.
Here's the commercial: (shaply lady walks up to a guy holding a roll of bubble wrap and says:) "Hey, is that bubble wrap artistically tessellated?" (to which he says) "Why yes, it is." (as he looks at the camera and winks)-- doctorremulac3, Jul 05 2011 //dogs, cats, birds and fish// http://www.mcescher...right/copyright.htm [mouseposture, Jul 05 2011] This is truly brilliant. If it's not patented yet, it really really should be. [+]-- MaxwellBuchanan, Jul 05 2011 I would definitely buy this! (...but then again, I have occasional trouble with impulse control...)
Bun [+].-- Grogster, Jul 05 2011 [+] You need to talk to these people <link>-- mouseposture, Jul 05 2011 Pointless, wasteful and of dubious value... Marketing will just love this idea. [+}-- infidel, Jul 06 2011 [+] Love it!-- xandram, Jul 07 2011 random, halfbakery