I know this is against us advertisement haters, but when going to click Skip Ad, the advertisement I was unwillingly watching (WIX) had a mouse pointer moving around, and I found that I had to concentrate to get MY mouse pointer to the button.
Got me thinking: If the advertisement showed a few mouse pointers (with different sizes) all moving this way and that around the area where the Skip button was, it would "deter" the viewer from clicking and you could get a short subliminal message across for another 30 ms, such as "Life is fun!" or "Climb a tree!"
(I know: Category Commercial wasn't about advertisements, but its not too stuffy here, so I'de rather stay)-- pashute, Jul 10 2017random, halfbakery