h a l f b a k e r yIdea vs. Ego
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Dark computer screens and TV screens take up less
energy
than bright ones. The color black, in particular, saves a
lot
of energy. If thousands of computer screens and TV
screens
went black during broadcasting, an appreciable amount
of
energy would be conserved. Companies wishing to seem
"green" could take advantage of this fact by having ad
campaigns based around it. For example, a TV
commercial
could be run featuring nothing but 30 seconds of
blackness,
with a voiceover explaining the environmental impact of
the ad campaign. An equally effective strategy would be
for companies to place black banner ads on websites.
The ads could have explanations in small text, and
eventually, once the campaign becomes well-known, the
text could even be forgone altogether. Saving energy is
great PR for any company wishing to sell a product.
Blackle
http://www.blackle.com/
Concept in action: a black google search engine. [DrWorm, Jun 29 2010]
[link]
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Perhaps the concept could be extended to an option which displays a black screen with a timer in the corner to let you know how long until the commercials are over. Even less energy is consumed if there is no sound. This would enable the making of tea, hanging out of washing and other domestic tasks to be fitted in to one's viewing. |
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[+] what if it was really dark green? |
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Sure. You could put a big eggplant in the middle. |
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